GoDaddy Backorder Service Sucks – I Told Them To Improve – I Got A Cookie Cutter Response
GoDaddy is one of my favorite backorder service sites. Their backorder service is reasonably priced, it includes a nice horse stable of catch registrars, it has great horsepower, but it lacks the strength to catch anything valuable. I made it a point to contact GoDaddy during 2012 to alert their staff & backorder department that they need to step it up a bit. Everytime I simply got back a cookie cutter response. Instead of listening to my gripes about their lack of strength they can apply to catch domains, I got the common response which looked very similar to this response:
Our support staff has responded to your request, details of which are described below:
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The problem here is quite clear, I simply tried to alert GoDaddy about their backorder flaws & instead I was alerted about their job position openings. In my eyes, all I was trying to do was alert GoDaddy that if they hold upwards of 10+ domain catching registrars then they should be able to compete with Snapnames, Enom & others like: HugeDomains – Andrew Reberry, BackOrderZone.com & the like – eg, Name.com, Dynadot.com so on & so forth. GoDaddy has always been at the edge of cutting edge technology, but they are dropping the ball with their drop catch – backorder service. I wish they would have simply paid attention to my remarks & made a sensible reply to make things better for all drop catch / backorder customers.
GoDaddy is the number one registrar of all time & they preposterously hold their value of holding the most amount of domain names under thir belt. I believe it is upwards of 65 million domain names under their registrar & affiliate registrars. I understand that GoDaddy has one of the biggest domain aftermarkets around – TDNAM – but would a better backorder service hurt them? In my eyes, getting extra help wouldn’t hurt anything but secure more customers to add to their already top notch & stable domain retention numbers.
Maybe I am dreaming, but if you own as many registrars as GoDaddy does, I would be owning the drop catch field. Anywhere from CCC.com’s to the domain’s that attract less traffic & go under the radar. Something that I have noticed is that once a domain backorder attracts more than one backorder @ GoDaddy, their drop catching service goes after that domain name much stronger. It must be because they want to initiate the auction process to start for such domain name backorder & increase their revenues. What they are failing to understand is that if they simply catch expiring domain names for their customers, their catch rate will attract many more new customers. It’s like a domino effect which other domain registrars are striving their business upon, but I believe it will be a matter of time before GoDaddy latches on & overcomes a market they created.
If a GoDaddy employee happens to read this blog, I would highly recommend that you utilize your drop catch strengths on each domain at a time. Each PendingDelete domain has a time frame / order it will drop in. Rumor has it that hand reggers can beat out GoDaddy backorders because your service needs help. If that doesn’t make sense, then you should compare your member backorders to what you actually catch & notice that your compettion is eating you up in your own game.
For all domainers, I would recommend that you not lose hope in GoDaddy’s backorder service. There will be light at the end of the tunnel & perhaps it will take blog posts like this one to enlighten GoDaddy & other registrars to take action to increase their drop catch strength – not for themselves, but for the sake of customers who believe in the services such registrars provide to the general audience.
Happy Domaining..
Dan