Determine Your Enduser Price. Not Wholesale Or Domainer to Domainer

Hello,

Everyone and their mom can sell something. But can you sell a domain name? YES.. But can you sell a domain name at the true value that an end user looking to buy your website url(s) may pay you?

Behind all that happens between a domain transfer, there are a few things to keep in mind. I think these variables are the hardest to face on a double blind end user sale. Us often considered squatters & cyber criminals have steady income in assigning names to the right people.

From dealing in selling my own domain names, I have found that:

First off, you have no real idea of what your prospect buyer will pay for your domain, website url, site etc – whatever they call it. You know your inventory & have to make a decision. Do you leave money on the table for a quick sale or do you start high up & lower your prices down?

I like to play it by ear & listen to my gut feelings. I am not out to exploit a domain name sale – but I also have been leaving a lot of money on the table following old domainer methods. The old advice that dashes don’t matter & .net is crap. Now my end user buyers are asking for .net – .network domains & Dashes “Hyphen” domains make sense. While I wouldn’t want to put the house for sale on Domain investing – there is a medium:

A.) What do I really want in the form of cash or trade for the website url’s I own?

B.) What will my buyer pay me? How can he use this website? How does it benefit him or her?

C.) Ok, I am ready for the B. sale above. However, can I perhaps make a little more cash if the buyer was someone else?

I can say that I am on both ends of the deal. On some sales I have been really shy & sold a regfee domain for $2K+ & during other times, I have sold a perfect match to an end user for $10 or so thinking it was crap.

This post is mainly to motivate everyone in their domain assests. Hope is out there & it’s near. You just need to be very motivated. Get off your chair, pick up the phone, call end users & sell your website url’s. Visit nearby places that can put your domain to use. You’d be surprised what you can get. Let endusers use the domains that fit a clear purpose for their needs.

To add something more into the list is this variable:

D.) Learn to negotiate better & understand your buyers. Leaving money on the table can be intense, and realistic for your current goals, but think ahead fast & that money is lost. An example was recent where I received interest in one of domains. The offer was $400. I felt the domain was worth over $1,000. I counter offered with $500. I lost the sale.

On D.) Above, I am glad I lost the sale. The domain name was actually: PayGram.com. I actually had plans to develop the domain & make an exchange site for various 3rd party services like paypal & moneybookers to unify a payment. I guess most anyone reading this would have taken the $400 cash via paypal. Lesson learned for other domains in my portfolio – but I keep the same plans for paygram in the near future.

To end this off, I will conclude by saying that you do end up getting out what you put in daily. Don’t lose hope. Keep reaching out further & further. Use as many Excel formula’s & web research you can to find the right buyers for your domains. When there is an opportunity – invest your time in your sales to flip this virtual real estate which is as real (or worth more) than real real estate.

I hate to admit this – but at the end, feel free to raise your prices a little. I have been known to be too generous & your competition will eat you up. If you don’t land the solid sale on your domain name – then then potential buyer will find something else or another to work for them.

Glad to be back posting on my blog after 1 year & 1 month away due to building development stuff. These end user sales are keeping me away from taking on further development stuff & concentrating on matching the perfect domain for more people who can put them to use. It’s become my new dream job.

Dan

You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Comments »

 
  • Ray M. says:

    Hello, what is best way to find end-users and do you park your domains? I talked to domain brokers and they think I am naive by offerring me about 10% of what there worth, I would be interested in someone selling for me at 50%, thanks Ray

  • admin says:

    Ray, there are various techniques to find end user buyers. With a little luck, you can find end users by performing web searches & exploring niches where an end user may for example be using a less desirable domain than the one you own. It helps if you have generics eg, pools.com vs chicagopools.com – extreme example, but it makes it easier to sell your domain to put yourself in a position like this. The main points of contact are email, phone & in person. I find that sending custom emails non spam are easiest to get word out. Next is phone, to try & connect with your buyers. In person tends to work best if the contact doesn’t have a web presence yet. I have a system that is semi manual & semi automated. I understand what you mean about 10% of the price in mind. Just hold off and reject these offers in a professional manner. The right buyer will come sooner or later. A bit sooner if you start promoting your names. I am currently parking my domains to a custom for sale lander I created on a parking type system. Every once in a while, someone will checkout & purchase one of my parked for sale domains.

 

Leave a Reply

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>